A Native Brit, Mark hails from a media planning and strategy background which lead him to Sport marketing and sponsorship in Europe and the US. From there he developed his media understanding to start one of the best known names in Brand experience, Cunning Communications. 

Mark begun his career in London at CIA Media network where he quickly moved up to become pan-European Media Director managing millions of dollars of clients pan-European budgets (NIKE, CK, DHL and Carlsberg). His passion for and participation in sports took him next to Lucerne, Switzerland to work for TEAM and the prestigious UEFA Champions League competition where he negotiated $450MM in broadcast rights deals, while managing sponsor relations (Ford, Philips, Amstel and SONY) and project managed Premium stadia throughout Europe. During this time he engaged with numerous suppliers, SiS (now TNS Sport) whose North American office he opened in 1998 in NYC where he has been located ever since. After SiS he worked with World Sports Group and founded the start up sports and fitness brand MyPB.com (My Personal Best) a sports and fitness technology that tracked communities of runners in key markets. Then in 2003 Mark saw the opportunity for fresh, creative communications in an ever increasingly cluttered market and founded Cunning Inc. Since then he has led the charge in non-traditional communications and brand experiences across the US, working with brands such as HSBC, Toyota, TARGET, Unilever, Diageo, NYC & Co. to name just a few.

“We are constantly looking to reinvent the wheel at Cunning and our agnostic approach to communication challenges has reaped clients incredible returns on their investment.”

Mark was educated at The University of the South West / Bristol, Avon where he gained a BA in Business & Finance (specialized in Advertising and Marketing).