Alaa AlShroogi

Panel Discussion: Bringing the Middle East to the International Marketplace 



As Director of Visitor Enhancement at Expo 2020 Dubai, Alaa AlShroogi is responsible for utilising digital technology to convey the Expo mission and values and enhance the visitor journey, while curating unique experiences for millions of visitors to the World Expo. Before joining Expo 2020, Alaa was a sharing economy entrepreneur in the UAE, and Director of contemporary art space Cuadro Gallery. Prior to her gallery experience, Alaa was President and Founding Partner of Acxiom MENA, the Middle East joint venture of one of the world’s largest big data brokers, Acxiom Corporation (Nasdaq: ACXM). Before moving to the UAE, Alaa held positions at UBS London and Investcorp in Bahrain. She carries an MBA in Finance and Marketing from the NYU Stern School of Business, and a BA in International Relations and French from Tufts University.