Nicolas Marullo is the President and CEO at CINCO since its creation in 2002. His expertise in technology, sponsorship, experiential marketing and brand activation has been developed with large companies thanks to his strategic vision and constant drive for innovation. Before becoming President & CEO of CINCO, Nick worked as a special advisor to presidents and senior executives at GE Information Service Europe, Africa and Middle East (world leader in online services), Cognicase (Canadian leader in online services) and BioCapital (venture capital).
Now responsible for CINCO’s international expansion (Canada, US, China, Japan, Dubai, Mexico, Singapore) and the partnerships with CincoLab, the R&D unit that integrates AI, AR, IoT, MR and emerging technologies into brand experiences and sponsorship activations for major brands such as L’Oréal, Ford, Samsung, Pepsi, Keurig to name a few.
He’s regularly invited to give speeches for various executive MBA programs and other international conferences about brand activation, interactive marketing, sponsorships and mergers and acquisitions (he’s also a lawyer specialized in M&A in technologies and biotechnologies sectors).
CINCO recently made important partnerships in China, US and Japan with major companies for the use of the CincoLab in the creation of Sponsorship Activations and Consumer Experiences in these regions and was recognize by Wired Magazine.