Did you know that the average person is exposed to over 5,000 advertisements a day? That’s 1,825,000 a year! It’s a tough gig trying to cut through all that advertising noise – to not only reach your target audience, but to get them to listen to your message!
The secret? Get smarter with your advertising and think outside of the box!
Here are five reasons why event sponsorship can be a highly cost-effective and powerful way to advertise, spread your message and promote your business direct to your target audience – making for a winning marketing strategy.
1. Events provide a targeted audience
If you have identified your audience, then surely you should be interested in the events they are interested in. Example: there’s a reason you see fitness and nutrition companies sponsoring triathlons and marathons – that’s because their target audience is most likely to be interested in or present at such events. Event sponsorship provides you access to an invested, enthusiastic audience.
2. Potential for data capture is immense
By sponsoring events where your target audience is present, you create an immense potential for data / lead capture. Stand out from the crowd! Make your stand/display look enticing, and integrate with social media, mobile apps, or experiential technologies like RFID and geofencing for access to target data and analytics that helps you shape or promote your proposition.
3. You can leverage the media coverage
Almost every event nowadays receives vast coverage on social media, digital media, press circles and traditional media. Organisers and co-sponsors like to spend on marketing and promotion of their events, which means you tend to benefit from an extended coverage, reaching a broader audience.
4. Receive immediate feedback
A number of event organisers let their sponsors demonstrate their services and products during the event. With a highly targeted audience present at the event, you can receive instant feedback from your potential customers, helping you further polish and improve your proposition before going to the market.
5. Build and enhance credibility
By choosing a big event which allows you to associate your brand with other reputed brands in the market, you can elevate your brand perception and image enormously. It is a great way to emerge as a credible business in your target audience’s minds.
Sponsorship is a highly effective way to get your business seen, heard and talked about by your target audience as well as a broader audience. You’ll be hitting a lot of birds with one stone when you choose to sponsor, saving you time and valuable resources. If you’d like to discuss sponsorship opportunities at events in the UAE and the Middle East, please feel free to get in touch with us at firstname.lastname@example.org.